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Social Networking Lead Generation

Published 04/29/2013 and rated Ratingstars5 5 out of 5 stars
by Shel Gatto
What can you use the app for?

Cool Posts is a lead generation tool that utilizes popular social networks. Users can gather leads directly form news and timeline feeds on Facebook. The user’s fans do not have to leave the profile to respond to campaigns. Vital information such as names, phone numbers and email addresses can be instantly captured. Users can also accept files which open the door to photo, resume and audio submissions. More media options allow user to create unique campaigns that are tailored to a specific purpose or goal. Free downloads can also be provided through CoolPosts. Users can offer an ebook, video, PDF or audio file in return for lead information. The application also includes features that cater to donations, pledges and job openings.

What is the history and popularity of the app?

CoolPosts has started gaining momentum among users. The application isn’t hugely popular, but it is still in beta. So far a handful of user reviews and comments have been posted in favor of the application. The service was also praised on startup-focused blogs, primarily because of the way it streamlines interaction with an audience. There are many potential uses for CoolPosts, which caters to almost any industry that is marketed on the web.

What are the differences to other apps?

CoolPosts offers a unique service that has a lot of lead-generating potential. The main appeal is the versatility of the application. Users can request resumes from job candidates, solicit donations for a cause online or reach out to a large audience when marketing a product or service. The potential is nearly limitless. Social networks have a lot to offer an ambitious marketer, provided they have the right tools. CoolPosts is one of those must-have tools that can dramatically increase campaign response rates.

How does the web app look and feel to use?

CoolPosts utilizes a dark color scheme that adds personality without distracting the user. The interface is user friendly so anyone can easily learn how to gather leads, even newcomers who have little tech experience. Forms look very clean and modern, which is important to make a strong impression with fans and potential leads. It takes minimal effort to figure out how to get the most out of CoolPosts.

How does the registration process work?

A new user can check out CoolPosts by clicking the gold “Sign Up Free” button near the center of the homepage. The next page asks the user to select one of three subscription plans. After clicking the corresponding “Free Trial” button, the user is asked to supply a first and last name, Facebook email ID, phone number, address, city, state, zip code, country and company name. The user is also asked to provide their credit card billing information to complete registration.

What does it cost to use the application?

New CoolPosts accounts are eligible for a seven day free trial. The user’s credit card is required to sign up but will not be billed until the trial period has ended. The subscription options start with a basic account which costs $25 per month and includes unlimited templates, unlimited leads captured, unlimited fan page posts, unlimited downloads and the ability to collect lead data from personal newsfeeds and business timelines. Integration with CallDrip and Zapier will also be included but is not yet available. A second FanPage Builder option is available for the same price and includes a drag and drop designer, unlimited templates, unlimited tabs and fan pages, unlimited campaigns, multimedia apps, ecommerce functionality with Paypal integration, fan gates and statistics. The VIP account costs $39 per month and offers a single subscription for CoolPosts and FanPage Builder.

Who would you recommend the application to?

CoolPosts is an excellent tool for anyone with a fan page on Facebook. The application has greater potential for pages with more followers. That being said, it is also a helpful way to encourage growth of the user’s fan base. Users can create professional looking campaigns that gather lead information, accept donations or request resumes. Downloadable incentives can also be provided to increase response rates. The application is also relatively affordable so small businesses and startups can enjoy its benefits.

  • Gather leads directly from social networking profiles
  • Offer a downloadable incentive for lead responses
  • Post job openings or request donations or pledges
  • Accept audio and image files in response to campaigns
  • Integrates with many third party CRM applications

CoolPosts video

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CoolPosts contact details

Postal address:
Cool Mojito
109 Ambersweet Way
Suite 230
Davenport, Fl 33897

CoolPosts pricing

FREE - Permanently free version
Cheapest plan (per month) : $25.00
Most expensive plan (per month) : $39.00




CoolPosts on Twitter

CoolPosts on Facebook

Link to app information

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